05:08 PM CDT on Thursday, October 2, 2008
Hewlett-Packard announced Thursday that it would assume naming rights to the Byron Nelson Championship from EDS.
The move was expected since California-based HP bought Plano-based EDS on Aug. 26, not long after EDS extended its sponsorship of the Nelson through 2014. The 2009 HP Byron Nelson Championship will be played on May 21-24 at the TPC Four Seasons at Las Colinas.
“The Byron Nelson Championship is about much more than golf; it is about giving back to the community and honoring the legacy of one of golf’s greatest humanitarians, Byron Nelson,” said Michael Mendenhall, senior VP and chief marketing officer for HP. “HP is privileged to become the title sponsor of this great event.”
The change will not affect the Salesmanship Club of Dallas’ operation of the tournament, which has raised more than $107 million for the organization’s Youth and Family Centers.
“We are enthusiastic about forging a new partnership with HP,” Salesmanship Club president Frank Swingle said. “HP will be invaluable to our success and will ensure that we continue to stage one of the most anticipated events in the Metroplex while leading the PGA Tour in money raised for charity.”
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